70% of your industry
burned out last year.
That is a resourcing problem.
Reporting, coordination, approval chasing, proposal formatting. A HIPPO specialist takes the admin off your team so the hours that matter go back to client work.
Book a Connect SessionThe work running the agency is eating the work the agency sells.
A creative or marketing agency sells time and thinking. Both are finite. When that time goes to reports, job briefs, approval chasing, inbox management, and proposal formatting, there is less of it left for the work clients pay for.
Industry benchmarks put non-billable time in a well-run agency at 15 to 20% of total hours. Most small agencies run above that. A team spending up to 30% of its time on coordination, reporting, and admin is carrying a cost that shows up inside every job that ran over budget and every week that looked busy but did not bill.
A large portion of that volume is formatting, chasing, and filing. It takes time but does not require someone with a decade of marketing experience.
Ten tasks a HIPPO specialist takes off your team from day one.
Client reporting and dashboard preparation
Compiles campaign data, formats reports, and prepares monthly or weekly client updates. Your team reviews and presents. They do not produce.
Social media scheduling and publishing
Loads approved content into scheduling tools, manages the posting calendar, and monitors basic engagement. Approved content goes live on time without the strategist touching it.
Project and traffic coordination
Manages job briefs, tracks deliverables, chases approvals, and keeps project management tools current. Jobs move without the principal following up on every step.
New client onboarding administration
Sends agreements, collects brand assets and access credentials, and sets up shared folders and tools. New engagements start clean.
Proposal and scope-of-work document preparation
Formats and compiles proposals from templates and briefing notes. Your principals review the document. They do not build it.
Invoice preparation and accounts receivable
Raises invoices from timesheets or scopes, tracks outstanding payments, and follows up on overdue accounts.
Inbox and calendar management for agency principals
Triages emails, books meetings, prepares agendas, and manages scheduling conflicts. Principals see what requires their attention.
Competitor and market research
Compiles background research, industry benchmarks, and audit summaries ahead of strategy sessions or pitches. Your team walks in prepared.
Content asset coordination
Manages asset libraries, coordinates revisions between client and creative team, and tracks version control. Files are where they should be.
Timesheet collation and utilisation tracking
Chases team timesheets weekly, compiles utilisation data, and prepares productivity summaries. You have the numbers without collecting them yourself.
Your involvement is minimal. Your decisions are fully informed.
Before we recruit anyone, we map the entire role with you in detail. What the work involves, what good output looks like, and what kind of person it needs. You get a written Role Blueprint within two business days.
We run the full search from sourcing through to shortlist. Hundreds of applicants assessed across interviews, skills testing, and background checks. You meet two or three candidates we can stand behind, and you choose.
Before your specialist starts, the work gets captured and documented. You show us the priority tasks once. We handle the recording, structuring, and procedure build. Day one starts with the work already documented.
We manage onboarding, then stay in the arrangement for the long run. Coaching, welfare, and performance reviews run on an ongoing cadence, well beyond the early months. Keeping good people is how the value compounds.
The admin consuming agency hours does not require marketing experience.
70%
Of Australian marketing and creative professionals burned out last year.
Up to30%
Of hours consumed by non-billable admin in most small agencies.
2nd
Most time-consuming task for Australian small business owners is marketing and sales admin.
Tell us where your team's time is going.
A Connect Session takes 30 minutes. You walk us through the agency and the tasks your team is absorbing that should sit elsewhere. We map what a specialist role looks like and confirm whether it is the right fit.
Book a Connect Session